The lightweight, open-source Productboard alternative.

Crumb vs Productboard at a glance

Productboard details come from its pricing page, checked October 6, 2026. Productboard is a mature, full-featured platform; confirm current details with them before you decide. For how it stacks up against a feedback board, see Canny vs Productboard.

Two different jobs

Productboard calls itself an AI-powered product management platform. Feedback is one input: it lands in a customer insights repository next to documents from Confluence, Google Drive, or Notion, usage data from Amplitude or Mixpanel, and calls from Gong. The product team then prioritizes with custom formulas, plans releases on timeline or column roadmaps, tracks dependencies, and drafts specs with its Spark AI.

Crumb does one loop. A customer sends feedback from inside your product through an embedded widget, with their account already attached. It lands in an inbox where every item shows that account's ARR. You reply, group related requests into initiatives, push the work to Linear, Jira, or GitHub, and when the status moves, the customer hears back automatically. There's no spec editor, release planner, or dependency tracker, on purpose.

So the question isn't which tool has more features. Productboard has more. It's whether you need a system for your product team to decide, or a dependable way to hear customers, weigh what they ask for by revenue, and tell them what happened.

Why teams pick Crumb

One loop, not a whole platform

Productboard is built for product organizations running a full planning process. Plenty of teams don't need that. They need to catch feedback in their product, see the revenue behind it, ship, and tell the customer it's done. Crumb does exactly that loop and stays out of your way.

Prioritize by revenue, with CRM sync

Every request in Crumb carries the account that sent it and the ARR behind it, so triage is driven by dollars at stake, not gut feel. Merge duplicates and the ARR of every account asking adds up on the surviving request. Connect HubSpot or Salesforce (Team and up on Cloud, or your own OAuth apps when self-hosting) and that revenue keeps itself current. On Productboard, the native Salesforce integration is on Enterprise.

Customers hear back

When you reply in a thread or move an item to planned, shipped, or won't ship, customers who wrote in through the widget, or whom you logged by hand, get an email or an in-widget update. Initiatives can go public on a Now / Next / Later roadmap that customers follow. See how closing the loop works.

Open source, self-hostable, flat-priced

Crumb is AGPL-3.0 and runs from one docker compose file, with all data in a Postgres you own. Crumb Cloud is a flat monthly rate per workspace. Invite as many editors as you like; viewers and the customers who submit feedback are always free.

Who each one fits

Choose Crumb if you sell to businesses and want to:

• collect feedback inside your product, with the account and its ARR on every request;
• rank requests by revenue rather than by votes or a scoring formula;
• push work to Linear, Jira, or GitHub and have customers told automatically when it moves;
• see the price up front, start free, and pay the same whether you have 3 editors or 300;
• keep the option to self-host your feedback data.

Productboard may fit better if you:

• need prioritization formulas, release planning, and dependency tracking, not just a ranked list of requests;
• treat customer feedback as one input among many, alongside docs, usage analytics, and call recordings;
• have several product managers who need a shared planning workspace, and five makers is a sensible floor;
• want customer portals with custom voting questions, or Azure DevOps;
• need SAML SSO and SCIM today, and you're comfortable getting pricing through sales.

Some teams run both: a product management platform for planning, and a lighter tool for the customer conversation. If you're weighing a feedback board as well, Canny vs Productboard compares the two shapes, and all our comparisons are on one page.

What each costs

Productboard doesn't publish dollar amounts, so we won't guess one. Here's what its pricing page does say, next to Crumb's published prices.

For a team of any size, Crumb Cloud is $19/mo on Team or $39/mo on Growth, billed annually; Enterprise is custom, with limits sized to your volume, a DPA and security review, an SLA, and data-residency options. Self-hosting is free; you bring the server, an SMTP relay, and your own integration apps, and the AI suite and session replay stay on Cloud. Crumb's current prices are launch prices, and subscribers keep the price they signed up at. On Productboard, budget for at least five makers and ask how credit top-ups are billed if your team leans on Spark. Full details are on the pricing page.

Moving from Productboard to Crumb

There's no one-click Productboard importer. Moving takes an export, a CSV upload, and a short script against Crumb's Capture API. Check Productboard's own help center for what its export includes today; for each request you want to bring over, you need who asked (email, name, and company), a title, and the text.

1. Pick what to bring. Every capture needs a person to confirm it, so import the open customer requests you still care about, not years of history, and keep the export as your archive.
2. Import your accounts. In Crumb, use Settings → Account mapping → Import CSV with one row per person: account name, email, name. Set each account's ARR on its page, or let HubSpot or Salesforce sync it.
3. Post each request to the Capture API. Send POST /api/v1/captures with your workspace slug and inbox token (the two parts of the capture address on Settings → Install), plus from_email, from_name, subject (up to 300 characters), and body (up to 20,000). It allows a burst of 60 requests, then about one a second, so honor 429 and Retry-After.

   curl -X POST https://crumb-app.localhostlabs.net/api/v1/captures \
     -H "Content-Type: application/json" \
     -d '{
       "slug": "your-workspace",
       "token": "your-inbox-token",
       "from_email": "[email protected]",
       "from_name": "Customer name",
       "subject": "Export a cohort as CSV",
       "body": "From Productboard: linked to the Reporting feature."
     }'

4. Confirm them in Needs triage. Captures wait in the Needs triage card at the top of your inbox, with a suggested account match on Team and up. Confirm one to make it a normal item, or dismiss it. Then group related items into initiatives to see the total ARR behind each.
5. Turn on the widget. Feedback that arrives as a capture isn't emailed automatically, since that customer never opted in, so imported requests won't email anyone out of the blue. New feedback through the widget gets the full loop.

Self-hosting? Use your own host in place of the Cloud URL. More in Capture from anywhere and the API reference. Need your inbox token or a hand planning the import? Get in touch and we'll help.

Frequently asked questions

Is Crumb a full Productboard replacement?

For capturing customer feedback, prioritizing it by revenue, publishing a roadmap, and closing the loop, yes. Crumb is intentionally lighter than a full product management platform: it has no prioritization formulas, release planning, dependency tracking, or spec drafting.

How much does Productboard cost compared to Crumb?

Productboard doesn't publish prices. Its Business plan is available on request and Enterprise through sales, priced per maker with a minimum of five. Crumb is free to self-host, has a free Cloud plan, and Cloud Team is $19/mo billed annually, flat per workspace with unlimited editors.

Can I self-host Crumb?

Yes. Crumb is AGPL-3.0 and runs from a single docker compose file, with your data in your own Postgres. Self-hosting for your own company is fully permitted. Productboard is vendor-hosted only.

Does Crumb tie feedback to revenue?

Yes, natively. Each request links to an account and its ARR, and you can sync that ARR from HubSpot or Salesforce so prioritization reflects the revenue at stake.

Can I import my Productboard data into Crumb?

Yes, though there's no one-click importer. Export from Productboard, import your accounts under Settings → Account mapping, then post each request to Crumb's Capture API. Each one lands in Needs triage for you to confirm.

Does Crumb have customer portals and voting like Productboard?

No. Customers send feedback through the in-app widget and follow initiatives on your public roadmap, and Crumb weighs demand by the accounts and ARR behind each request rather than by votes.