The feedback loop, end to end.

Customers send a bug, idea, or question from inside your app through a quiet feedback tab docked to the edge of the screen, with their account already attached. It lights up when there's news for them and stays nearly invisible the rest of the time. One <script> tag to install, plus a short-lived token your server signs so Crumb knows exactly who's asking.

Feedback rarely stays in one place. Forward support email or post to the capture API. On Team and up, run a /crumb command in Slack, and Crumb also pulls it from Zendesk, Intercom, Freshdesk, and Gong. It all lands in the same inbox, ready to triage.

Every item links to the account that submitted it, and each account carries its ARR. Your inbox shows the dollars behind a request instead of a raw upvote count, and it sorts itself by whose move it is: your turn or theirs. Quick actions on every row keep triage to two clicks. Coming from an upvote board? See how Crumb compares to Canny and Productboard.

Connect HubSpot or Salesforce and Crumb pulls in your accounts and their ARR, one way and read-only, linking each one to the Crumb account with the same name.

Stream product usage in and see how active an account is right next to what it's asking for. Accounts that go quiet get flagged, and on Cloud, so do accounts whose feedback turns negative. Usage analytics is always on when you self-host.

Reply in-thread or move an item through your status flow, and customers who sent it through the widget hear back the moment it changes, by email or in the widget, on every plan, Free included. It's the step most feedback tools quietly skip.

DM the right teammate on Slack when a customer replies or someone mentions them, with email as the fallback. Microsoft Teams gets a channel feed of new feedback, replies, and status changes. Customers can connect their own Slack or Teams channel too.

Group feedback into initiatives and flip them public. Customers follow along on a Now / Next / Later board and get an email when something moves, so they stop having to ask "is this on the list?"

Send an item to Linear, Jira, or GitHub as a ticket, and Crumb reads its status back by webhook. On Team and up, AI drafts the ticket from the feedback, your recent tickets, and your repo's README, and you edit it before it's sent.

When a new item clearly fits one of your initiatives, AI suggests it with a confidence score for you to accept or skip. Tickets and replies are drafted in your team's voice, and you can cluster up to 25 items at once. Team includes 2,000 AI operations a month; Growth includes 10,000.

Ask a plain-English question about your feedback or your product usage. "What integrations are people asking for?" gets a short answer with the receipts: it cites the feedback items it came from.

When a customer ticks the consent box in the feedback form, Crumb records their session from that moment on (never the minutes before), so "it's broken" becomes "they got stuck on the export button." Inputs masked, password and email fields never recorded, with cursor, idle-skip, and a network panel. Growth includes 5 GB of replay a month.