The product

The feedback loop, end to end.

Customers drop feedback without leaving your product. You triage it by the revenue behind it, ship, and tell them when it's done. One continuous loop. No spreadsheets, no screenshot-and-forget forms.

Why product teams use Crumb

Everything from capture to closed loop

Built for product and solutions teams tired of watching feedback vanish into a black hole.

Capture in context

Widget

Customers send a bug, idea, or question from inside your app through an embedded widget, with their account and session already attached. No more "which workspace, which page, which build?" One <script> tag to install.

Capture from anywhere

Inbound

Feedback rarely stays in one place. Forward support email, run a /crumb command in Slack, or post to the capture API. It all lands in the same inbox, deduped and ready to triage.

Triage by revenue, not volume

Dashboard

Every item links to the account that submitted it, and each account carries its ARR. Your inbox shows the dollars behind a request instead of a raw upvote count, so prioritization is reading a number, not arguing about gut feel.

Sync ARR from your CRM

Cloud · Team

Connect HubSpot or Salesforce and Crumb pulls in your accounts and their ARR, then matches incoming feedback to the right account on its own. The revenue lens just works, no spreadsheet detour before a QBR.

Close the loop automatically

Notify

Reply in-thread or move an item through your status flow, and the customer hears back the moment it changes, by email or in the widget. It's the step most feedback tools quietly skip.

Chat notifications

Slack & Teams

DM the right teammate on Slack or Microsoft Teams when a customer replies, with a per-person preference. Per-account webhooks can loop your customers in too. Falls back to email so nothing gets dropped.

A public roadmap

Now · Next · Later

Group feedback into initiatives and flip them public. Customers follow along on a Now / Next / Later board and get notified when something moves, cutting "is this on the list?" tickets in half.

Push where engineering lives

Linear · Jira · GitHub

Send an item out as a ticket drafted by AI from the feedback plus your repo context, then sync engineering status back via webhook. The draft is usually 90% there.

AI does the triage grunt-work

Cloud · Team

Every new item is clustered into the right initiative automatically, with a confidence score, tickets and replies are drafted in your team's voice, and you can bulk-classify up to 25 items at once.

Ask your feedback

Cloud · Team

Ask a plain-English question across all your feedback, usage, and CRM data. "What do our highest-ARR accounts keep asking for?" gets an answer with the receipts.

Usage analytics & churn signals

Cloud · Team

Stream product usage in and see how active an account is right next to what it's asking for. Accounts that go quiet or trend negative get flagged before they leave. Always on when you self-host.

Session replay

Cloud · Growth

When a customer opts in, replay their recent session so "it's broken" becomes "they got stuck on the export button." Inputs masked, password and email fields never recorded, with cursor, idle-skip, and a network panel.

Stop watching feedback vanish.

Free and open source to self-host. One click to start on Crumb Cloud.