Canny and Productboard both come up when a team goes looking for a feedback tool, but they're built for different jobs. Canny is a customer feedback portal: customers post and vote, you plan a roadmap, and they hear back when the status changes. Productboard is a product management platform: an insights repository, prioritization, roadmaps, and specs, with an AI agent called Spark built in. If you need a place for customers to ask, Canny is the closer fit. If you need a system for your product team to decide, Productboard is.
We make Crumb, which competes with both, so read this with that in mind. Sources: Canny's pricing and features pages and Productboard's pricing page, checked October 6, 2026. Both are mature products; confirm current details with them before you decide.
The short version
- Canny is for collecting, ranking, and answering customer requests on a public board. Its prices are public, and there's a free plan.
- Productboard is for running product management end to end, with customer feedback as one input among several. Pricing goes through sales, with a five-maker minimum.
- The bills grow differently. Canny's grows with the number of customers who give feedback; Productboard's grows with the size of your product team.
What each one is for
Canny
Canny covers the customer side of the feedback loop. Its features page lists capturing feedback in one place, tying it to user accounts, voting and vote-on-behalf, user segmentation, sorting by MRR impact, public or private roadmaps, and closing the loop with status updates sent by email. Its Autopilot AI finds feedback in tools like Intercom, Zendesk, Freshdesk, Gong, and Zoom and merges duplicates, on every plan, including Free.
Productboard
Productboard calls itself an AI-powered product management platform that helps teams turn customer signals into priorities and move from strategy to delivery. Feedback lands in a customer insights repository; the product team then prioritizes with custom formulas, plans releases on timeline or column roadmaps, tracks dependencies, and drafts specs with Spark. Customers take part through product portals, which support custom voting questions and feedback forms.
Who works in each tool
In Canny, the people who manage feedback and roadmaps are managers: 5 on Free, 10 on Pro, and a custom number on Business. Teammates who only add feedback are contributors, and they're unlimited on every plan. Most of the activity comes from customers, who post, vote, and comment on your boards.
In Productboard, the core users are makers, the product managers and leads who create roadmaps, prioritize features, and manage insights. Engineers, designers, and customer success teams join as contributors who submit feedback, tag insights, and comment; Business includes 25 of them and Enterprise has no cap. Customers take part through the portal rather than working in the tool itself.
Feature comparison
| Capability | Canny | Productboard |
|---|---|---|
| Built for | Collecting and acting on customer feedback | Product management: insights, prioritization, roadmaps, specs |
| Customer-facing portal | Feedback boards with voting (unlimited), plus a widget | Product portals (2 on Business) with custom voting questions; embeddable |
| Roadmaps | Public or private roadmaps | Timeline and column roadmaps, release planning, dependency tracking |
| Prioritization | Scoring and ranking; sort by MRR impact | Custom prioritization formulas, customer segments, company fields |
| Closing the loop | Status updates sent by email | "Feedback loop closing" listed on Business |
| AI | Autopilot capture and deduplication on every plan; smart replies, comment summaries, and MCP connectors on Pro and up | Spark on every plan: feedback summaries, findings and opportunities, reports, MCP server; runs on credits |
| Issue trackers | Jira, Linear, GitHub, ClickUp, Asana, Azure DevOps (Pro and up) | Jira and Azure DevOps (5 of each on Business) |
| CRM | HubSpot and Salesforce (Business) | Salesforce (Enterprise); CRM CSV importer (Business) |
| Chat and support tools | Slack, Microsoft Teams, Discord; capture from Intercom and Zendesk | Slack, Microsoft Teams; Zendesk, Gainsight PX, Gong |
| Team SSO | Okta, OIDC, Entra ID, OneLogin (Business) | SAML SSO and SCIM (Enterprise) |
| Who you pay for | Tracked users: customers who give feedback | Makers: the product people who own strategy |
How each handles customer revenue
Both can weigh requests by who's asking, in different ways. Canny's features page lists user segmentation and sorting by MRR impact, and its Business plan is pitched at tying feedback to opportunity revenue. Productboard works through company data: custom and aggregated company fields, manual and dynamic customer segments, and a CRM CSV importer on Business. On both, the native CRM integrations sit on the top plan: HubSpot and Salesforce on Canny Business, Salesforce on Productboard Enterprise.
Pricing compared
The two price on opposite axes. Canny charges by tracked users, the customers who post, vote, or comment; your teammates who contribute feedback are unlimited. Productboard charges by makers, the product managers and leads; colleagues who only submit feedback are contributors and don't count toward the maker limit (Business includes 25 of them).
| Canny | Productboard | |
|---|---|---|
| Free plan | Yes: 25 tracked users, 5 managers | None listed |
| Entry plan | Pro, from $79/mo billed yearly | Business, price on request |
| Top plan | Business, custom | Enterprise, contact sales |
| Public prices | Yes, in tiers by tracked users | No |
| What grows the bill | More customers giving feedback | More makers (minimum 5) |
| Annual discount | Up to 20% | 21% |
| AI usage | Included | Credits: 500 per maker per month on Business; top-ups from $5 per 50 |
On Canny, Pro is $79/mo at 100 tracked users, $529/mo at 1,000, and $1,079/mo at 5,000, billed yearly; past 5,000 you move to Business. Our Canny pricing breakdown has every tier and a cost estimator. Productboard doesn't publish dollar amounts, so you'll need a demo to get a number. Budget for at least five makers, plus credit top-ups if your team leans on Spark.
When to choose Canny
- You want customers to post, vote, and comment on a public board, and see a public roadmap.
- You want feedback captured automatically from support and sales tools like Intercom, Zendesk, or Gong.
- You'd rather see prices up front, start on a free plan, and add Jira, Linear, or GitHub on Pro.
- Your product team is small and doesn't need a full product management system.
When to choose Productboard
- You need prioritization formulas, release planning, and dependency tracking, not just a list of requests.
- Customer feedback is one input among many: documents from Confluence, Google Drive, or Notion, usage data from Amplitude or Mixpanel, calls from Gong.
- Several product managers and leads need a shared workspace, and five makers is a sensible floor for you.
- You're comfortable getting pricing through sales, and you want Salesforce, SAML SSO, or SCIM on Enterprise.
Where Crumb fits
If neither shape fits, Crumb is a third option. It's narrower than Productboard and works differently from Canny: instead of an upvote board, every request is tied to the account and ARR behind it, set by hand or synced from HubSpot or Salesforce. Requests go to Linear, Jira, or GitHub as tickets (drafted by AI on Crumb Cloud's Team plan and up), and customers hear back automatically when you reply or ship. It's open source (AGPL-3.0) and free to self-host, and Crumb Cloud's Team plan is a flat $19/mo per workspace, billed annually, whether 100 or 5,000 customers give feedback. Compare it directly in Crumb vs Canny and Crumb vs Productboard, or see the best Canny alternatives. Weighing Canny against UserVoice instead? See Canny vs UserVoice.
Frequently asked questions
What's the difference between Canny and Productboard?
Canny is a customer feedback portal: customers post and vote, you publish a roadmap, and status updates go out by email. Productboard is a product management platform: an insights repository, prioritization formulas, roadmaps, release planning, and an AI agent for specs, with customer portals as one part of it.
Is Productboard more expensive than Canny?
There's no direct comparison, because Productboard doesn't publish prices. Canny's Pro plan starts at $79/mo billed yearly for 100 tracked users and rises with tracked users. Productboard prices per maker, with a minimum of five makers, and quotes through sales.
Does Canny or Productboard have a free plan?
Canny has a free plan with 25 tracked users and 5 managers. Productboard's pricing page lists only Business and Enterprise, both through sales.
Which one integrates with Jira and Linear?
Canny's Pro and Business plans include Jira, Linear, GitHub, ClickUp, Asana, and Azure DevOps. Productboard's pricing page lists Jira and Azure DevOps, with five of each on Business.